for Promomed

Update: 02.05.2023

Last week: 16 week 2022 (17.04.2023 - 23.04.2023)

Last full month: March 2023

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	7 295	0.1%	9.3%	0.4	13 495 972	3.2%	7.8%	0.5	-4.0%
MoM	29 246	36.1%	8.4%	-0.3	52 297 734	36.1%	7.0%	-0.3	41.4%
YTD	87 454	45.4%	8.7%	3	157 094 059	47.1%	7.3%	2.6	-5.5%
MAT	273 140	92.3%	8.1%	3.2	500 955 008	108.5%	6.9%	2.8	16.7%
BRAINMAX
WoW	844	-5.2%	100.0%	0	2 875 181	-3.8%	100.0%	0	-5.2%
MoM	3 512	60.3%	100.0%	0	11 871 853	61.4%	100.0%	0	60.3%
YTD	9 802	Inf	100.0%	NA	33 122 193	Inf	100.0%	NA	NA
MAT	19 989	Inf	NA	NA	65 890 679	Inf	NA	NA	NA
GOLDLINE PLUS
WoW	19 940	1.4%	44.0%	1.1	60 522 372	-2.1%	40.1%	-0.2	-1.2%
MoM	81 250	33.0%	43.1%	1.7	244 728 176	34.8%	39.9%	3.2	27.8%
YTD	249 331	33.9%	42.2%	4.4	753 009 319	32.4%	38.5%	5.7	20.1%
MAT	740 192	64.7%	43.5%	6.7	2 164 042 639	60.5%	38.3%	7.7	39.4%
MODELAX-N
WoW	23 258	-1.7%	19.5%	0.5	7 204 772	-1.5%	10.9%	0.3	-4.2%
MoM	99 628	29.9%	18.8%	0.9	30 819 789	28.4%	10.6%	0.4	23.5%
YTD	301 785	1832.7%	17.7%	16.9	95 391 317	1624.6%	10.1%	9.7	-11.2%
MAT	647 550	4047.0%	12.2%	12	212 301 113	3738.2%	7.0%	6.8	-7.7%
REDUXIN
WoW	15 565	-3.8%	34.3%	-0.9	63 189 244	-1.1%	41.9%	0.2	-1.2%
MoM	65 874	24.1%	35.0%	-1.1	253 687 318	13.1%	41.3%	-4	27.8%
YTD	206 958	3.6%	35.0%	-5.6	840 299 605	-6.4%	42.9%	-8.8	20.1%
MAT	609 277	13.7%	35.8%	-8.1	2 516 363 236	1.4%	44.5%	-11.8	39.4%
REDUXIN FORTE
WoW	3 706	-0.0%	8.2%	0.1	13 808 282	-0.2%	9.2%	0.1	-1.2%
MoM	14 680	34.2%	7.8%	0.4	55 341 822	37.2%	9.0%	0.9	27.8%
YTD	47 004	36.8%	8.0%	1	174 663 531	36.7%	8.9%	1.6	20.1%
MAT	131 331	49.2%	7.7%	0.5	496 920 104	65.0%	8.8%	2	39.4%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	87 454	45.4%	8.7%	3	157 094 059	47.1%	7.3%	2.6	-5.5%
BRAINMAX	9 802	Inf	100.0%	NA	33 122 193	Inf	100.0%	NA	NA
GOLDLINE PLUS	249 331	33.9%	42.2%	4.4	753 009 319	32.4%	38.5%	5.7	20.1%
MODELAX-N	301 785	1832.7%	17.7%	16.9	95 391 317	1624.6%	10.1%	9.7	-11.2%
REDUXIN CAPS	206 958	3.6%	35.0%	-5.6	840 299 605	-6.4%	42.9%	-8.8	20.1%
REDUXIN FORTE	47 004	36.8%	8.0%	1	174 663 531	36.7%	8.9%	1.6	20.1%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	273 140	92.3%	8.1%	3.2	500 955 008	108.5%	6.9%	2.8	16.7%
BRAINMAX	19 989	Inf	NA	NA	65 890 679	Inf	NA	NA	NA
GOLDLINE PLUS	740 192	64.7%	43.5%	6.7	2 164 042 639	60.5%	38.3%	7.7	39.4%
MODELAX-N	647 550	4047.0%	12.2%	12	212 301 113	3738.2%	7.0%	6.8	-7.7%
REDUXIN CAPS	609 277	13.7%	35.8%	-8.1	2 516 363 236	1.4%	44.5%	-11.8	39.4%
REDUXIN FORTE	131 331	49.2%	7.7%	0.5	496 920 104	65.0%	8.8%	2	39.4%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	7 295	0.1%	9.3%	0.4	13 495 972	3.2%	7.8%	0.5	-4.0%
BRAINMAX	844	-5.2%	100.0%	0	2 875 181	-3.8%	100.0%	0	-5.2%
GOLDLINE PLUS	19 940	1.4%	44.0%	1.1	60 522 372	-2.1%	40.1%	-0.2	-1.2%
MODELAX-N	23 258	-1.7%	19.5%	0.5	7 204 772	-1.5%	10.9%	0.3	-4.2%
REDUXIN CAPS	15 565	-3.8%	34.3%	-0.9	63 189 244	-1.1%	41.9%	0.2	-1.2%
REDUXIN FORTE	3 706	-0.0%	8.2%	0.1	13 808 282	-0.2%	9.2%	0.1	-1.2%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	29 246	36.1%	8.4%	-0.3	52 297 734	36.1%	7.0%	-0.3	41.4%
BRAINMAX	3 512	60.3%	100.0%	0	11 871 853	61.4%	100.0%	0	60.3%
GOLDLINE PLUS	81 250	33.0%	43.1%	1.7	244 728 176	34.8%	39.9%	3.2	27.8%
MODELAX-N	99 628	29.9%	18.8%	0.9	30 819 789	28.4%	10.6%	0.4	23.5%
REDUXIN CAPS	65 874	24.1%	35.0%	-1.1	253 687 318	13.1%	41.3%	-4	27.8%
REDUXIN FORTE	14 680	34.2%	7.8%	0.4	55 341 822	37.2%	9.0%	0.9	27.8%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML + 100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML + 100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML + 100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML + 100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML + 100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца