Update: 02.05.2023
Last week: 16 week 2022 (17.04.2023 - 23.04.2023)
Last full month: March 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | |||||||||
| WoW | 7 295 | 0.1% | 9.3% | 0.4 | 13 495 972 | 3.2% | 7.8% | 0.5 | -4.0% |
| MoM | 29 246 | 36.1% | 8.4% | -0.3 | 52 297 734 | 36.1% | 7.0% | -0.3 | 41.4% |
| YTD | 87 454 | 45.4% | 8.7% | 3 | 157 094 059 | 47.1% | 7.3% | 2.6 | -5.5% |
| MAT | 273 140 | 92.3% | 8.1% | 3.2 | 500 955 008 | 108.5% | 6.9% | 2.8 | 16.7% |
| BRAINMAX | |||||||||
| WoW | 844 | -5.2% | 100.0% | 0 | 2 875 181 | -3.8% | 100.0% | 0 | -5.2% |
| MoM | 3 512 | 60.3% | 100.0% | 0 | 11 871 853 | 61.4% | 100.0% | 0 | 60.3% |
| YTD | 9 802 | Inf | 100.0% | NA | 33 122 193 | Inf | 100.0% | NA | NA |
| MAT | 19 989 | Inf | NA | NA | 65 890 679 | Inf | NA | NA | NA |
| GOLDLINE PLUS | |||||||||
| WoW | 19 940 | 1.4% | 44.0% | 1.1 | 60 522 372 | -2.1% | 40.1% | -0.2 | -1.2% |
| MoM | 81 250 | 33.0% | 43.1% | 1.7 | 244 728 176 | 34.8% | 39.9% | 3.2 | 27.8% |
| YTD | 249 331 | 33.9% | 42.2% | 4.4 | 753 009 319 | 32.4% | 38.5% | 5.7 | 20.1% |
| MAT | 740 192 | 64.7% | 43.5% | 6.7 | 2 164 042 639 | 60.5% | 38.3% | 7.7 | 39.4% |
| MODELAX-N | |||||||||
| WoW | 23 258 | -1.7% | 19.5% | 0.5 | 7 204 772 | -1.5% | 10.9% | 0.3 | -4.2% |
| MoM | 99 628 | 29.9% | 18.8% | 0.9 | 30 819 789 | 28.4% | 10.6% | 0.4 | 23.5% |
| YTD | 301 785 | 1832.7% | 17.7% | 16.9 | 95 391 317 | 1624.6% | 10.1% | 9.7 | -11.2% |
| MAT | 647 550 | 4047.0% | 12.2% | 12 | 212 301 113 | 3738.2% | 7.0% | 6.8 | -7.7% |
| REDUXIN | |||||||||
| WoW | 15 565 | -3.8% | 34.3% | -0.9 | 63 189 244 | -1.1% | 41.9% | 0.2 | -1.2% |
| MoM | 65 874 | 24.1% | 35.0% | -1.1 | 253 687 318 | 13.1% | 41.3% | -4 | 27.8% |
| YTD | 206 958 | 3.6% | 35.0% | -5.6 | 840 299 605 | -6.4% | 42.9% | -8.8 | 20.1% |
| MAT | 609 277 | 13.7% | 35.8% | -8.1 | 2 516 363 236 | 1.4% | 44.5% | -11.8 | 39.4% |
| REDUXIN FORTE | |||||||||
| WoW | 3 706 | -0.0% | 8.2% | 0.1 | 13 808 282 | -0.2% | 9.2% | 0.1 | -1.2% |
| MoM | 14 680 | 34.2% | 7.8% | 0.4 | 55 341 822 | 37.2% | 9.0% | 0.9 | 27.8% |
| YTD | 47 004 | 36.8% | 8.0% | 1 | 174 663 531 | 36.7% | 8.9% | 1.6 | 20.1% |
| MAT | 131 331 | 49.2% | 7.7% | 0.5 | 496 920 104 | 65.0% | 8.8% | 2 | 39.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 87 454 | 45.4% | 8.7% | 3 | 157 094 059 | 47.1% | 7.3% | 2.6 | -5.5% |
| BRAINMAX | 9 802 | Inf | 100.0% | NA | 33 122 193 | Inf | 100.0% | NA | NA |
| GOLDLINE PLUS | 249 331 | 33.9% | 42.2% | 4.4 | 753 009 319 | 32.4% | 38.5% | 5.7 | 20.1% |
| MODELAX-N | 301 785 | 1832.7% | 17.7% | 16.9 | 95 391 317 | 1624.6% | 10.1% | 9.7 | -11.2% |
| REDUXIN CAPS | 206 958 | 3.6% | 35.0% | -5.6 | 840 299 605 | -6.4% | 42.9% | -8.8 | 20.1% |
| REDUXIN FORTE | 47 004 | 36.8% | 8.0% | 1 | 174 663 531 | 36.7% | 8.9% | 1.6 | 20.1% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 273 140 | 92.3% | 8.1% | 3.2 | 500 955 008 | 108.5% | 6.9% | 2.8 | 16.7% |
| BRAINMAX | 19 989 | Inf | NA | NA | 65 890 679 | Inf | NA | NA | NA |
| GOLDLINE PLUS | 740 192 | 64.7% | 43.5% | 6.7 | 2 164 042 639 | 60.5% | 38.3% | 7.7 | 39.4% |
| MODELAX-N | 647 550 | 4047.0% | 12.2% | 12 | 212 301 113 | 3738.2% | 7.0% | 6.8 | -7.7% |
| REDUXIN CAPS | 609 277 | 13.7% | 35.8% | -8.1 | 2 516 363 236 | 1.4% | 44.5% | -11.8 | 39.4% |
| REDUXIN FORTE | 131 331 | 49.2% | 7.7% | 0.5 | 496 920 104 | 65.0% | 8.8% | 2 | 39.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 7 295 | 0.1% | 9.3% | 0.4 | 13 495 972 | 3.2% | 7.8% | 0.5 | -4.0% |
| BRAINMAX | 844 | -5.2% | 100.0% | 0 | 2 875 181 | -3.8% | 100.0% | 0 | -5.2% |
| GOLDLINE PLUS | 19 940 | 1.4% | 44.0% | 1.1 | 60 522 372 | -2.1% | 40.1% | -0.2 | -1.2% |
| MODELAX-N | 23 258 | -1.7% | 19.5% | 0.5 | 7 204 772 | -1.5% | 10.9% | 0.3 | -4.2% |
| REDUXIN CAPS | 15 565 | -3.8% | 34.3% | -0.9 | 63 189 244 | -1.1% | 41.9% | 0.2 | -1.2% |
| REDUXIN FORTE | 3 706 | -0.0% | 8.2% | 0.1 | 13 808 282 | -0.2% | 9.2% | 0.1 | -1.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 29 246 | 36.1% | 8.4% | -0.3 | 52 297 734 | 36.1% | 7.0% | -0.3 | 41.4% |
| BRAINMAX | 3 512 | 60.3% | 100.0% | 0 | 11 871 853 | 61.4% | 100.0% | 0 | 60.3% |
| GOLDLINE PLUS | 81 250 | 33.0% | 43.1% | 1.7 | 244 728 176 | 34.8% | 39.9% | 3.2 | 27.8% |
| MODELAX-N | 99 628 | 29.9% | 18.8% | 0.9 | 30 819 789 | 28.4% | 10.6% | 0.4 | 23.5% |
| REDUXIN CAPS | 65 874 | 24.1% | 35.0% | -1.1 | 253 687 318 | 13.1% | 41.3% | -4 | 27.8% |
| REDUXIN FORTE | 14 680 | 34.2% | 7.8% | 0.4 | 55 341 822 | 37.2% | 9.0% | 0.9 | 27.8% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML + 100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML + 100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML + 100 MG/ML 5 ML #10"
## [1] "BRAINMAX"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML + 100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML + 100 MG/ML 5 ML #10"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs